The level of modern technological progress, advanced AI capabilities, instant messaging and the fast pace of life have had a significant effect on how consumers behave and what level of customer experience they expect. One of the aspects that were affected the most is the way brands interact with customers. Consumers don’t want a passive one-sided communication approach from businesses, their expectations are at the brand new level. What customers expect is a fast, efficient and personalized way to interact with a brand, especially when it comes to resolving their problems.
