In today’s fast-paced digital world, where customers have numerous options at their fingertips, ensuring long-term customer retention is crucial for the success of any business. While acquiring new customers is important, retaining existing ones is often more cost-effective and yields better results in the long run. One of the most powerful tools to achieve customer retention is a well-designed user experience (UX) and user interface (UI). The way a website or app is designed and how it functions directly influences how customers interact with it and, ultimately, whether they choose to return.
